Voters don't love or hate Biden's 'NO MALARKEY!' campaign slogan — but they do find it confusing
CARROLL, Iowa – “NO MALARKEY!” screams the campaign slogan on Joe Biden’s bus chugging through 18 Iowa counties this week. At stops along the way, aides hand out stickers and posters to voters featuring the rallying cry.
They don’t love or hate the slogan. Some of them said it’s kind of funny; others, kind of corny. While some voters welcomed the slogan as a throwback to a calmer era, others said it will only alienate younger voters.The Biden campaign acknowledges “malarkey” isn’t the most recognizable term . But the hope is that it would tap into the traits they say voters like most about Biden — his authenticity and candor.
“He does seem genuine. [But] it’s an older word. Not necessarily in touch with younger people,” said Isaac Lawrence, 19, even as he backed Biden. “It’s the first time I’ve heard it in awhile.”Some voters theorized that perhaps it was part of a master marketing plan. “Older people know what it means," said Marjorie Ingram, an Iowa precinct captain for Biden. “And older people vote.”
Biden hit on that theme, in so many words, stressing honesty and home-grown values during his tour through rural Iowa. He told potential caucus-goers that “character is on the ballot” and argued that Trump’s trade war and agricultural policies have “ruined our character.” At several stops, Biden said his mother would have washed his mouth out with soap had he spoke like Trump does, eliciting laughter from the audience.
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