Senate Democrats are prioritizing a half-dozen states over North Carolina. The state’s House Democrats are openly fretting that the party could come to regret it.
Democratic Senate candidate Cheri Beasley speaks to organized labor groups at Saint Paul Baptist Church on Sept. 17, 2022, in Charlotte, N.C. | Sean Rayford/Getty Images
While Beasley’s campaign has far out-spent Budd to a tune of nearly $9 million more in broadcast, digital, radio and cable ads, Republicans overall have spent $43.8 million in ad buys compared to Democrats’ $22.4 million, according to an analysis by AdImpact. However, candidates can pay lower rates per ad than outside groups, allowing Democrats’ dollars to shrink the GOP’s spending advantage.
North Carolina has eluded Democrats for the past four Senate races. The last Democrat to win a Senate seat there was Sen. Kay Hagan in 2008, and both POLITICO and the Cook Political Report rate the current North Carolina race as “lean GOP.” and Cal Cunningham was the most expensive Senate race in history, excluding the Georgia Senate runoffs. Democrats spent a total of $136 million on ads for that race, per AdImpact, compared with Republicans’ $109 million.
Former President Donald Trump endorses Ted Budd for the North Carolina U.S. Senate seat at a rally on Sept. 23, 2022, in Wilmington, N.C. | Chris Seward/AP Photo “They need to be guided by the metrics, that’s what they’re doing,” Butterfield said of the Democratic campaign arm. “Of course, I’d love to see more money coming to North Carolina … donors are having to balance different interests.”
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