When Bruce Sherman bought the Miami Marlins in 2017 he brought in New York Yankees legend Derek Jeter as a minority investor and CEO.
The prognosis was not great.
The team was looking for a new local cable television deal worth an average of $60 million a year beginning last season, but insteadProject Wolverine predicted the team’s sponsorship revenue would go from $19 million in 2017 to $24 million in 2018, then $32 million, $38 million and $42 million in subsequent years. Not even close. In 2019, for example, the last season before the pandemic, the Marlins sponsorship revenue was only $19 million.
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