In his first week on the campaign trail as a presidential candidate, Florida Gov. Ron DeSantis repeatedly hit his chief rival, Donald Trump, from the right.
“This is a different guy than 2015, 2016,” DeSantis told a conservative radio host before slamming the bipartisan criminal justice reform legislation Trump championed as “basically a jailbreak bill" that allowed dangerous people out of prison.
The attacks underscore the underlying early dynamic of the race: As DeSantis tries to win over GOP primary voters and chip away at Trump's commanding early lead, Trump is already pivoting to a general election matchup against President Joe Biden. In the meantime, Trump has been pushing back against DeSantis' argument that the Florida governor, not the former president, is the more viable general election candidate.
“I do not think it’s a smart strategy," said Sarah Longwell, an anti-Trump Republican political strategist whose firm has been leading weekly focus groups with GOP voters where DeSantis’ appeal has been fading. An official from Never Back Down, a pro-DeSantis super PAC handling much of his political operation, said DeSantis' strategy is being informed by what the group's canvassers have been picking up from voters in recent weeks. The official, who spoke on the condition of anonymity to discuss messaging strategy, said voters have voiced confusion about Trump's attacks and have responded especially well to portrayals of DeSantis as a fighter who refuses to back down.
DeSantis, in his early campaign stops, has also tried to paint himself as a disciplined executive who will make good on his promises, implying Trump had not.
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