See how Boys Lie founders Tori Robinson and Leah O’Malley leveraged their popular merchandise for a brand new business venture.
Boys Lie founders Tori Robinson and Leah O’Malley took a risk in 2019 when they decided to nix their failing beauty brand and transition over to apparel. Their chancy venture has paid off, as their cheeky loungewear styles have created a considerable following among customers and celebrities alike.
They launched that year as a beauty brand with five makeup products, yet found the venture challenging and unsuccessful. In an uncertain move, they decided to leverage their popular merchandise collection of hoodies and sweatpants and pivot the company into a completely new direction as solely a loungewear brand.
Boys Lie brought in $5 million in revenue in 2020, up from $600,000 the previous year. The founders project the brand will generate $10 million to $15 million this year as they continue to grow the brand with more drops, new product categories and collaborations.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Brit star shares harrowing story after '10-word lie' ruined his life overnightEXCLUSIVE: Pirates of the Caribbean star Greg Ellis has penned book The Respondent about how he lost everything after police received a report that he'd said 'I'm sick of this s**t, I'm gonna harm the children', something he vehemently denies
Leer más »
An Intense Fight With My Husband Has Me Convinced Our Entire Life Is a LieDear How to Do It: I’m worried my husband is keeping a devastating secret.
Leer más »
What We’re Never Spending Money on AgainFrozen pizza, luxury loungewear, and $16 Sweetgreen salads: 12 people on the things they're never spending money on again
Leer más »
Must Read: See Liberia's Telfar Olympic Uniforms, Magazine Editors Are Flocking to TechPlus, Victoria's Secret rolls out new store design.
Leer más »
Guerlain Taps Violette As Its New Director of Makeup CreationGuerlain announces makeup artist Violette as the brand's new director of makeup creation, a brand new retinol serum and more beauty news.
Leer más »
J-Lo and Ben Affleck 'recreating Jenny From the Block clip' says fan theoryEagle-eyed fans are convinced that Jennifer Lopez and Ben Affleck might actually be recreating scenes from her iconic tune Jenny From The Block, almost 20 years after the music clip was first releaed
Leer más »