Diesel's Red Tag Project with A-Cold-Wall has launched in New York.
Renzo Rosso loves the United States. So it’s no surprise that the Diesel founder chose New York as the first non-European city to launch the latest chapter of his Diesel Red Tag Project.
The other three Red Tag collaborations have been with Shayne Oliver of Hood By Air, Glenn Martens of Y/Project and Gosha Rubchinskiy of GR-Uniforma, all of which were launched in Europe. That aside, Renzo Rosso said the Diesel Red Tag Project, which was launched as a capsule project in 2018, has been successful in elevating the brand through distribution in high-end retailers including Dover Street Market and Opening Ceremony.
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