Imagine someone in the news business, a television producer, who wasn’t concerned about truth. That apparent anomaly describes Roger Ailes, the late Fox News chief, according to filmmaker Alexis Bl…
is nominated for Exceptional Merit in Documentary Filmmaking, an exclusive category determined by select members of the TV Academy’s Nonfiction Peer Group.To understand Ailes’ conservative worldview, Bloom dialed back to his childhood in small town Warren, Ohio.“Growing up where he did inculcated in him a sense of patriotism and American values that were geographically and time-specific, but never lost their appeal to him,” the South African-born filmmaker observes.
He and his associates “tracked the adverts and they knew when they used fear, how effective that was. You could see poll results,” Bloom comments. “He talked about it openly and honestly andThat tactic became decisive during George H.W. Bush’s campaign for president in 1988, the film says, suggesting Ailes primed the pump of racial animus and fear of crime by exploiting the notorious “Willie Horton” ads.
Win they did, eventually far surpassing both MSNBC and CNN in the ratings. Ailes’ formula for success reflected what he had learned in politics, Bloom asserts—galvanizing the audience through fear, sensationalism and emotion, over factual reporting. “He soon realized that a beautiful woman could be monetized,” Bloom observes. “But beyond that I don’t see that under his reign they were recognized or respected.”
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