Target’s decision to cut prices to boost sales has paid off
. The retailer’s holiday-quarter sales at stores open at least a year rose nearly 1% compared to same period in 2021. That came in well above analysts’ expectations: Wall Street had expected sales to slip. Consumers spent more of their money on food, beauty and other household essentials at Target, which helped “offset ongoing softness in discretionary categories,” the company said in an earnings release.
” Case in point: Target now expects its 2023 sales to be less than analysts’ expected, ranging from a “low-single digit decline to a low-single digit increase.” Excess inventory, previously a problem for Target because inflation-weary customers pulled back on spending on nonessential items, also appeared to be easing.
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