EXCLUSIVE: Discovery UK & Nordics Boss James Gibbons has talked up the potential BT Sport JV as being an effective marketing tool for the media company’s deep content catalog, allowing su…
and expected to launch later this year pending regulatory approval, Gibbons didn’t give much away about the surprise JV, which came just days after DAZN was expected to complete on a BT Sport deal, but he teased the approach.
“Both are important and when you put them together, the whole becomes more than the sum of its parts.”
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