“There's a very clear attempt to try and use the ghosts of 2007 to move voters one way or the other,to take advantage of or glorify past violence. That’s something that is completely not taken into account in TikTok’s own hate speech content guidelines.”
groups of Kikuyus, the ethnic group to which he and Kibaki both belong, to target Luos, Odinga’s ethnic group.
“There's a very clear attempt to try and use the ghosts of 2007 to move voters one way or the other, to take advantage of or glorify past violence,” says Madung. “That’s something that is completely not taken into account in TikTok’s own hate speech content guidelines.” Many pieces of disinformation Madung found were “synthetic content,” videos created to look like they might be from an old news broadcast, or they use screenshots that appear to be from legitimate news outlets.
“It's common to find moderators being asked to moderate videos that were in languages and contexts that were different from what they understood,” Ayed told Madung. “For example, I at one time had to moderate videos that were in Hebrew despite me not knowing the language or the context. All I could rely on was the visual image of what I could see but anything written I couldn't moderate.”