Disney+ and Apple TV+ will complement and not doom Netflix in a fast-expanding streaming TV space, MoffettNathanson analyst Michael Nathanson said Friday.
on Apple TV+. "What we don’t expect is for a wave of Netflix customers to cancel on day one because Apple TV+ has 7 dramas or Disney has one great original and is available for a low monthly price of $6.99," Nathanson argued.
His comments echo other Wall Street watchers who forecast that, despite Apple TV+ and Disney+ launching and other streaming players getting set to compete, Netflix will not greatly bleed subscribers. "We continue to believe the 'streaming wars' narrative is false and there will be multiple winners in global streaming and thus continue to recommend buying Netflix , Amazon and Discovery together," BMO Capital Markets entertainment analyst Daniel Salmon argued in a Jan.
"Time will tell if customers stay with these services after the free-year offer, but these numbers start to signal that promotions are effective in bringing in a larger customer base immediately after launch in an already saturated marketplace. We would think that both of these new services need to quickly accelerate original spending to limit customer churn once the free promotions wear off," the analyst said.
More recent streaming arena entrants like Facebook Watch, Apple and Google-owned YouTube are also ramping up investment in originals even as Netflix faces new competition in the form of WarnerMedia's HBO Max and Comcast's Peacock.
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