The stars are not aligning Brazil. A judge there has ruled that Disney cannot use its Star+ brand for now because it is too easily confused with Starz, the service owned by Lionsgate that brought t…
The court Friday granted a Starz request on appeal for a preliminary injunction — or temporary restraining order – saying Disney can’t use the name Star when the service rolls out in late August. An earlier court had denied the injunction.
Disney — following the acquisition of 20th Century Fox assets — is renaming the Fox Channel, available through cable, internet and streaming platforms, to the Star Channel and Star Plus, the judge said, and “will offer entertainment services identical to those already provided by the plaintiff, especially in relation to streaming service.”
He said there’s a trademark issue too. “There is the possibility of the consumer confusing or linking one trademark to another, as if it belonged to the same business or economic group.”
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