Disney+ is preparing to greenlight original Canadian content. However those seeking to place programming with the northern contingent of the Mouse House may not be preparing pitches the streamer is…
Disney+ is preparing to greenlight original Canadian content. However those seeking to place programming with the northern contingent of the Mouse House may not be preparing pitches the streamer is actually looking for.took the top job as VP and GM of Disney+ in Canada, he sat onstage for a spotlight Session at content Canada to discuss the company’s push into general entertainment content. Specifically, he revealed the company is looking to blow out the Disney Star portion of Disney+.
“That’s exactly why I’d want it, because there’s a perception of what we are and then there’s the reality if you’re [looking at our content],” he explained. “We do have a lot of adult-skewing interesting content and we really need folks to realize that. A show like “Fleabag” is broadly applicable and addresses demographics that may not be associated with Disney+ but that are really important for us.
Badal added that although there are extensive research teams putting together data to serve up content that is useful to Disney+ viewers, he believes a human layer is also necessary to suss out the next hit.
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