Bob Iger tells Jim Cramer why Disney did not buy Twitter — 'I got cold feet for the right reasons'
interview that aired Tuesday, Iger pulled back the curtain on his thought process when Disney considered buying the social media platform in 2016.
The chief, who has been in the seat since 2005, wrote about the potential Twitter deal in his new memoir "The Ride of a Lifetime" that is now available. "It was interesting because we thought it would be a good platform to distribute our content on and to get closer to consumers, which is critical in today's business environment," Iger said in the interview, "but I thought there are things Disney does well, and there are things Disney doesn't do well, but there are things Disney shouldn't even try to do well and that was one of them.
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