Disney has pegged total cash content spending at around $30 billion for this year — but the ongoing Writers Guild of America strike may drive that down, CFO Christine McCarthy said. “If…
,” McCarthy said, speaking Wednesday at MoffettNathanson’s Technology, Media and Telecom Conference in New York. The WGA walkout may reduce Disney’s cash spending on content for the balance of the year, she said.
Before Iger restructured the company’s divisions, Disney’s entertainment and ESPN businesses were not managed on a global basis, McCarthy said — decisions on content spending, including sports rights, were made regionally. Now the company has shifted to “spending our content dollars on the highest and best use” worldwide, she said.
On the ad front, “We have leaned into sports and streaming for the last 12 months,” Ferro said, while she said she’s still bullish on linear TV advertising., which among other things will let it deliver more targeted ads on Disney+, she said, calling it a key differentiator in the market.
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