The moment of truth has finally arrived for Disney’s long-awaited, high-stakes entry into the streaming race, Disney+. The $7-a-month subscription service was due to go live at midnight PT as…
emphasized the intensity and speed of the company’s attack on streaming. It essentially has been a two-year sprint, he said, reversing a previous strategic course and highlighted by the acquisition of BAMtech and the $71.3 billion deal for most of 21st Century Fox. Fortified with that ammunition, Disney laid out plans to spend $1 billion on content in the first year, growing to $2.5 billion by 2024.
Mayer, an M.I.T.- and Harvard-educated veteran of Disney’s corporate strategy and business development team, has steered the streaming drive and is considered a potential successor to Iger upon Iger’s retirement in 2021. The version of Disney+ that is now live is certain to evolve over time. For one thing, it will become more global, a key aspect of ensuring Disney reaches its own goal of 60 million-90 million total subscribers by 2024. The UK and Western Europe will get Disney+ next March, with dozens of countries soon to follow.Technically, too, its look and feel is built to evolve. Mayer said several aspects of the platform were tweaked as a result of a beta test earlier this year in the Netherlands.
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