Here's a breakdown of the SVOD landscape and international markets Disney+ will enter:
against the streaming giant, and growth has slowed a bit in recent quarters as the consumers who wish to have Netflix already do.paid SVOD subscribers across the country, with 52% of the population under 45 years old paying for streaming services in 2019, per AMPD Research. Netflix leads the market with an estimated 5.3 million Australian subs, more than three times as many as the native SVOD service Stan, with 1.4 million subscribers.
New Zealand. About 3 million of the country's citizens — about 63% of its population — have access to pay-TV and subscription video services. There are quite a few competitors, but only Sky TV and Netflix have driven notable uptake, with the latter accounting for two-thirds of all SVOD subscribers in the country as of August 2018,Roy Morgan. And Netflix saw significant growth year-over-year between 2017 and 2018, with subs rising 35% to hit 2 million total in New Zealand.
International SVOD markets without significant native competition could actually see movement when Disney+ enters. Thanks to its powerhouse slate of well-known brands spanning Disney, Pixar, Marvel, and Star Wars, Disney+ is already an enormously compelling new SVOD entrant. As a result, in markets where Netflix is the dominant SVOD, Disney+ may have a better chance at unseating or complementing it in SVOD households. Rolling out the service in several markets will also supply Disney with more data on market-specific usage and preferences across the globe, enabling it to better adapt its service and create a more localized and sticky user experience.
As Disney continues its international push for Disney+, it will likely assess its penetration in less SVOD-saturated markets to design its rollout strategy over the next two years.Sign up for the Digital Media Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the Digital Media Briefing, plus more than 250 other expertly researched reports.
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