How Disney plans to successfully launch its new streaming service in a crowded landscape: by DawnC331
At a board retreat in Orlando, Florida, in 2006, a pair of senior Disney executives predicted a seismic shift in the media landscape—one fueled by consumers who would enjoy unprecedented access to content. Their plan? Amass strong enough entertainment brands and franchises to grab the attention of viewers awash in choices.
Disney and Fox together account for 47% of the top 100 films of all time, based on domestic box office. That’s more than double the nearest competitor, Warner Bros., with 20 hit movies. The combined Disney and Fox libraries also command the largest share of the 100 most popular TV shows, as ranked by IMDB.
Nathanson predicts Disney+ will attract 7.1 million subscribers in its first year, growing to nearly 24 million by the end of fiscal 2022. The success of Disney+ is something Iger is staking his legacy on, describing it, during a recent investor call, as “our number one priority.
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