The Walt Disney Company has named Asad Ayaz its first-ever chief brand officer. In the newly created role, effective immediately, he will report to CEO Bob Iger and will be responsible for streamli…
its first-ever chief brand officer. In the newly created role, effective immediately, he will report to CEO Bob Iger and will be responsible for streamlining a singular vision for marketing initiatives across the entire company.
“Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” Iger said. “His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.
“Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” said Ayaz.
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