Marvel and Star Wars may bring in big viewership numbers, but Disney+ needs more to thrive.
The streaming wars are upon us, and the strategies that initially sold users on Disney+ may not be built to last. In the past few years, audiences have seen the streaming service race take flight from almost every entertainment company imaginable. Starting with mainstays of Netflix and Amazon Prime, the financial possibilities of vertically integrating content directly to consumers has taken the entertainment industry by storm.
COLLIDER VIDEO OF THE DAY Change in Leadership Companies don't want you to buy their movies anymore. Well, in some ways they do, but if you were to purchase a movie of theirs for $20 somewhere, that's the end of the interaction. You own it and can watch it whenever you want. No matter how many times you watch that movie, the company doesn't see another penny from you for that film.
Critics have noted odd pacing issues with some of the Marvel and Star Wars series sent to Disney+, remarking that they feel like movies that have been artificially stretched to fit a series runtime. The disappointing realization is that their assessment is probably correct; these projects may well have begun as standalone films that were slapped with a directive from Chapek's administration to fit them for Disney+.
Disney's Golden Opportunity Disney is arguably the biggest entertainment company in human history. Mickey Mouse is recognizable worldwide, their animated features are cultural touchstones for millions, and their high-profile projects break box office records regularly. All this to say that they have access to necessary infrastructure and understanding of storytelling to make virtually whatever they desire.
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