Disney planning to combine Disney+ and Hulu into one app by the end of the year.
Disney will soon be operating with one consolidated app for its entire streaming catalog. During the company’s second-quarter earnings call, CEO Bob Iger revealed that the House of Mouse would be combining Disney+ and Hulu into one platform including programming from both by the end of the year. All three pieces of the Disney bundle, including the sports streamer ESPN+, will remain available as standalone services despite the change.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Iger touted the one-app approach as a huge step forward in terms of advertisement since 40% of its domestic ads are addressable. There will be a far more targeted approach going forward by tailoring those ads to particular consumers, but he also billed it as a victory for consumers who are already paying for the discounted Disney bundle:
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