Bob Iger's big deals at Disney included Pixar, Marvel, Lucasfilm and Fox, and they were as much about building scale as great storytelling.
during Bob Iger's tenure, including the acquisitions of Steve Jobs' Pixar and 21tst Century Fox assets from Rupert Murdoch.
As far back as 2005, Iger says he saw a world that was going to change dramatically because of technology. And he thought about how that could impact Disney, and that wasn't only the threat but also the opportunity. When Disney completed the Fox deal, Iger says it was through the lens of needing scale to achieve success in the direct-to-consumer digital platform space.
The rise of the technology giants has been even greater than Iger says he predicted, and it will continue to force traditional media companies to think and act more like digital companies. "What we're seeing today in terms of the scale of those companies in the media space, which probably shouldn't surprise us, but the enormity of it all, is still just mind-boggling," he said.
The threat of technology disruption isn't new any longer, but it can not be underestimated either, Iger said. "I've used the word incursion before but, you know, the massive growth of new platforms that were coming in completely untethered to any old business model, completely."
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