The Mickey Mouse media megalith makes a big splash with a little price.
But the monthly cost to stream some 7,500 episodes and 500 movies on Disney’s newly-detailed streaming service without any advertising? That’ll set you back the mere, mousey sum of $6.99 per month.
It adds to a coterie of streaming services, including Netflix, Hulu, Apple TV and Amazon Prime. Netflix, for instance, has global hits like “The Crown,” and critical successes like “Russian Doll” and “Stranger Things,” “Black Mirror” and “Orange is the New Black.” Subscribers will also be able to download content for offline access for, say, plane travel or to entertain the kids on long road trips. While there’s certainly overlap with between the major streaming services, experts say Disney may appeal to users who want family fare.Disney is estimating it can amass between 60 and 90 million viewers globally by the end of fiscal year 2024.
‘Who has a better library than Disney?’ —Dan Rayburn, principal analyst at Frost and Sullivan Dan Rayburn, principal analyst at the digital media group of the consulting firm Frost & Sullivan, said Disney’s low price and vast entertainment library would make it a formidable contender. Consumers may be willing to pay for no more than 3 services at any one time. Netflix NFLX, -2.14% raised prices earlier this year to $12.99 for its standard plan , up from $10.99. That will get you movies like the blockbuster “Black Panther” and critically successful “Carol.”
Apple AAPL, +0.05% announced its foray into the field late last month, but didn’t say how much its services would cost.
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