Disney's Pixar seeks return of box office magic with 'Elemental'

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Disney's Pixar seeks return of box office magic with 'Elemental'
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When Pixar Animation Studios releases its 27th feature film in theaters on Friday, the pioneering studio behind blockbuster movies such as 'Toy Story,' 'Cars' and 'Finding Nemo' will be under pressure to demonstrate it has not lost its Midas touch.

“It used to be that when a Pixar film was coming out, it could be an original title that didn't even need to be based on pre-existing ," said Box Office Pro senior analyst Shawn Robbins, "and it could still open like a mini-blockbuster, if not a full-fledged blockbuster."Pixar had no comment.The COVID-19 outbreak undercut the theatrical run of March 2020 release "Onward," which brought in an underwhelming $146.2 million worldwide.

But the move dealt a blow to creatives who had hoped their films would be seen on the big screen, according to one Pixar director who spoke on condition of anonymity. Reviews of "Elemental" were mixed after it debuted at the Cannes Film Festival but have turned more positive. As of Monday, 76% of film critics gave the movie a positive review, according to the Rotten Tomatoes website.

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