Disney+ surpasses 15 million subscribers within its first 5 days
even though the latter launched on November 1 with a slew of A-listers starring in its shows.
Awareness tended to correspond inversely to age, with 47% of those 25-34 years-old saying they intended to subscribe. This dropped to only 10% of those 65 and up. For every age group but the youngest, the percentage with subscription intent was higher than that of the next-older group. Intent among the youngest surveyed came in above average at 34%.
Almost half of those surveyed feel the $6.99 a month cost is fair, with 17% saying it’s a good deal and 11% saying it’s a great deal. Not everyone agreed with
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