sponsored When does casting an A-List star in your film boost your chances of a theatrical release? AFMOFFICIAL analyzed 1,000 films and their cast for answers. AFM2019
As in, films starring famous actors are more marketable than films without any famous names. But how true is this?
Out of 877 independent films, a little under 40% had a famous cast member. The number of stars varied considerably by genre, though. Only a fifth of horror films had a star, while about a half of thrillers and action did . As one would expect, studio films have star casts in most cases—103 out of 123 studio films had a star in their cast. The only genre with significantly fewer stars is horror. All other genres have a greater than 80% chance of being led by a star.How Does Having A Famous Cast Affect Your Chances Of A Theatrical Release?No theatrical release
Across most genres, casting a star significantly increases the chance of having a theatrical release. The only exception is adventure films, 70% of which go direct-to-video, with or without a star. That said, if you’re making an adventure film and want a major theatrical release, you have to have a big star involved .
As independent filmmakers, we don’t have this company brand so must rely on two other ‘brands’ – genre and star power. To many, saying that it’s a romantic comedy or a psychological horror movie will be enough to create interest. But some films cannot rely simply on their genre classification – even those within well-defined genres need to stand out. This is where star power comes in.
Conversely, the genres which seem most connected to star power have the weakest connection with what film critics think, namely romantic comedies and horror films.
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