The 122-year-old Dodge unveiled a new EV concept car and plans to sell its first fully electric performance model in 2024, replacing the Challenger and Charger, which are being discontinued after next year
to battery-powered models. That will include the debut of an all-electric Jeep SUV next year and a battery-powered version of its full-size Ram pickup in 2024. Alfa Romeo, a luxury vehicle maker, plans to go all-electric by 2027, followed by the Chrysler brand in 2028.
“The transition to electric is going to be important, and I don’t know that we will still have those same buyers,” said John Morrill, who owns a dealership in Massachusetts that sells the Dodge, Jeep, Ram and Chrysler brands. Auto makers mostly withdrew from this niche category during the 2008-09 recession, leaving only a handful of muscle-car models on the market today, said Tyson Jominy, an analyst with research firm J.D. Power. Consumer tastes have also shifted, away from big-engine sports cars and more toward SUVs that have greater utility, he said.
Stellantis Chief Executive Carlos Tavares has said that Dodge is being prepared for full electrification. In addition to the EV concept, Dodge showed off a new compact SUV this week called the Hornet that will be offered as both a traditional gas-engine vehicle and a plug-in hybrid. Dodge said orders for the Hornet open this week, with deliveries to dealerships to start later this year.
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