Fierce competition forced it to throw in the towel...
. Domino's originally entered the pizza capital of the world in 2015 with a franchising agreement with ePizza SpA, a company that ended up filing for bankruptcy in April 2022, blaming pandemic-related restrictions.
"The Covid-19 pandemic and subsequent and prolonged restrictions from a financial point of view have seriously damaged ePizza," the company toldDomino's initially planned to dominate the Italian market by offering deliveries in a country where the service wasn't common. It also offered a vast variety of American pizza toppings, like pineapple, which stood out from the traditional pizza the local market was saturated with.
But when the pandemic hit, and other pizza spots also turned to deliveries, making the competition even tougher. "We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and mom & pop restaurants delivering food, to service and restaurants reopening post pandemic and consumers out and about with revenge spending," ePizza says in an investor report regarding its fourth quarter 2021 results.Apparently, Domino's couldn't compete with the local 63,000 Italian pizza spots.
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