This year Amazon Prime Day is bigger than ever before, but, if Amazon is smart, the made-up holiday could become even so much more powerful in the future.
, the real headline story is what Prime Day could mean not next week but years down the road.
This is now Year 4 for Prime Day. If Bezos is true to his word and the next three incarnations of Prime Day are indeed already “baked,” then the ramifications of this inconvenient truth for Amazon’s retail competition could soon be startling. Two potential moves on the horizon are well within reason and could make big waves if Amazon ever decides to pull the trigger on either one. They are:Don’t look now but Amazon has been quietly learning how to hold a Prime Day with short notice, letting the public know of the scheduled date only two to three weeks ahead of time.
A preemptive Black Friday would mean that retailers would not be able to adjust their in-store payrolls in time to react to the threat, that Amazon could target even bigger promotions on key holiday sensitive items weeks in advance, and that Black Friday would be more aptly named Red Friday because that is the color that better represents the bloodbath that would ensue from rigid payrolls, backed-up inventory and footfall declines.
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