DoorDash's acquisition could bring customers interested in higher-end food delivery – something it didn't previously emphasize:
just last week, two of Europe's largest food delivery platforms — Just Eat and Takeaway.com — agreed to an $11.1 billion merger.An expanded restaurant portfolio can appeal to new customers. Restaurant partnerships inform the type of customers attracted to a given food delivery platform. Per The New York Times, DoorDashto have deliveries in more suburban areas, with food coming from chain restaurants.
Scaling operations is of the utmost importance in the food delivery market, as it creates a competitive advantage in a crowded market. Achieving scale enables a virtuous cycle: Scaling leads to more efficient operations, which lowers operating costs, which creates a competitive advantage, which can then lead to further scaling.
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