For the second consecutive month, people are watching more television. Time spent watching TV increased by about 2.2% month-over-month in October, according to Nielsen. The primary uptick in viewer…
For the second consecutive month, people are watching more television. Time spent watching TV increased by about 2.2% month-over-month in October, according toThe primary uptick in viewership came from broadcast, which managed about 26% of overall viewing for the month — a 10% increase from September’s 24.2%. That’s its its largest share since February 2022.
Sports made up about 25% of broadcast usage last month, increasing 19% compared to September. However, dramas stole the spotlight with nearly 27% of overall broadcast viewing — a significant 42% jump from last month.still dominated monthly viewing with 37.3% of the overall number, which is slightly higher than last month’s 36.9%. Streaming viewership is up year-over-year on all measured services.
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