.DUALIPA hosted a fiery launch party for YSL Beauté's latest fragrance.
VIPs including Anwar Hadid , Kaitlynn Carter, and Diplo also turned up to the industrial space, which was ornamented in the fragrance’s signature motifs—a honey gold YSL logo was emblazoned at the entrance, and a gargantuan installation of the word “LIBRE” was just beyond it.
Firey basins dotted the black carpet as guests arrived before torching marshmallows over an open flame at the outpost overlooking the Hudson River. The Libre bottles themselves were on display at a spritzing station, where fragrance experts could answer questions. All in all, photo ops were abundant. through an interactive, inscribable wall, which offered the prompt: “I am free to_.” By the end of the evening, inscriptions included “Live my dreams,” “Be mYSLf,” and “run the world”—all in varying sizes and languages.
“It’s about the freedom to be your authentic self; to express who you are with no constraints. Libre is about being free to do what you want, when you want, with whom you want,” said Doreen Arbel of YSL Beauté. “Dua is such a perfect representation of this.” Added Lipa, the “New Rules” songstress, who was donning Saint Laurent from head to toe for her toast at the culmination of the evening: “I am so, so proud of this project.
Mr. Yves Saint Laurent himself always took a front seat in liberating women, from converting the tuxedo into an alluring staple of women’s evening wear to conceptualizing a proactive miniskirt made for those on the move—in his words, he was “allow[ing] women to access a world of freedom that was prohibited to them until then.” Consider Libre a continuation of this very mission.
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