Apple’s contract with Google to be the default search engine on its Safari browser “was often the elephant in the room,” said DuckDuck Go CEO\u2026
Apple once considered replacing Google as its default search engine in private browsing mode on its products with DuckDuckGo, according to recently unsealed testimony.
"Our take was that they were actually really interested in this," DuckDuckGo CEO Gabriel Weinberg said, according to a transcript viewed by CNBC of the testimony in federal court last month."The people we were talking to were generally DuckDuckGo users themselves interested in privacy.", said DuckDuckGo and Apple had about 20 meetings and phone calls over the course of the negotiations, which lasted from about 2016 through 2019.
Weinberg's team said they could"make DuckDuckGo the best search option on Apple devices for Apple users by integrating their content into search modules" including Apple News, Maps, Music and TV."I've pitched lots of things to Apple over the years," Weinberg testified."If there's no interest, their move is basically silence."
Still, he went on to describe discussions with other Apple executives about the potential drawbacks of such a proposal. Giannandrea worried DuckDuckGo's"marketing about privacy is somewhat incongruent with the details," since he thought the company would have to share some user information withIn September 2018, DuckDuckGo returned to Apple headquarters to discuss integration, Weinberg testified.
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