As people line up to see the exclusive to s̶i̶e̶t̶c̶h̶theaters Dune trailer today, a look at the social media buzz it's generating.
IMAX Trailer To The Max
Warner Bros. pulled out all the stops to promote the film, and this effort to draw in fans to the theaters to see"preview" footage is reminiscent of WB's strategies with second and third Christopher Nolan Batman films including. While that PR campaign, which was unique in that it included full sequences from the then-upcoming films was unique, this time it isn't just WB's PR teams that are doing the work in getting the word out to fans.
Past efforts to create a movie version have had mixed results at best. David Lynch's 1984 film itself was decades in the making, and while visually impressive at times; the film was long and confusing because of the plethora of characters and intertwining plots. A made-for-TV mini-series was closer to the mark, but lacked the epic qualities on the small screen in the pre-HDTV era.
"And because of that the expectations are high. This is a very rabid fan base," he added."There is an entire generation that hasn't been influenced by the David Lynch version, so at this point the hype is every bit as important as the end product."For some viewers this will be a return to Arrakis, the planet also known as"Dune," but for many this could be a fresh start to what has the promise to be an epic new movie series.
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