Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, will leverage HubKonnect's AI-informed local marketing solutions through a new three-year partnership.
Lerer Hippeau Ventures managing partner Eric Hippeau gives his take on how investors should respond to the development of A.I. on The Claman Countdown.
Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin-Robbins, will leverage HubKonnect's AI-informed local store marketing solutions through a three-year partnership.HubKonnect’s AI system draws its insights from a variety of data sources, including demographic data, mobile data, custom consumer personas, plus the company’s proprietary data and more.
Koch explained that HubKonnect’s system is now live across all Dunkin’ locations. When an individual franchisee or someone in their organization logs in, they have site characteristics for each location that help users understand the local competitive landscape and traffic-driving opportunities in the area.
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