The lawsuit is among 1,100 in the country, and 40 in Pa., suing JUUL for negligence, racketeering and more.
The Franklin County Career and Technology Center is the latest Pennsylvania school district to join a legal uprising against the vaping company JUUL in federal court.
JUUL designed products that were kid-friendly and “cool,” using adolescent flavors to appeal to children, according to the lawsuit. Meanwhile, its marketing techniques targeted children and used social media influencers to promote their products, the lawsuit said. Thomas King III, an attorney representing the district, said normal smoke detectors do not pick up JUUL vapor. If district administrators wanted to detect JUUL in bathrooms, they needed to spend $1,100 on JUUL detectors. Smoking and vaping are against most school district policies, and King said there are unfathomable costs involved in placing a JUUL detector in every room in every building and in every bus of every district.
A federal judge ruled each school district has its own claim in the case because the damages are different in each school district, according to King, meaning plaintiffs could not pursue a class-action lawsuit. JUUL’s products were particularly designed to deliver a quicker and more potent dose of nicotine, while reducing and minimizing irritation to a user’s throat while inhaling JUUL, according to the lawsuit.
During one presentation in 2019, JUUL presenters told students, without parents or teachers present in the room, that JUUL was “totally safe” and even demonstrated how to use a JUUL, according to the lawsuit.
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