Kraft Heinz announced the launch of Tingly Ted’s hot sauce in collaboration with award-winning recording artist Ed Sheeran. The artist is a self-described super-fan of sauces and spices.
MILITARY VETERANS BENEFIT FROM BBQ SAUCE: SAILOR JERRY GIVES 100% OF PROFITS TO SUPPORT AMERICA'S HEROES"I love sauces, that’s no secret," Sheeran wrote in a statement provided to FOX Business. Ed Sheeran and Kraft Heinz's shared goal was to create the"ketchup" of hot sauces. They've just announced the debut of Tingly Ted's hot sauce.
Sheeran explained that he didn’t want to develop a "watery hot sauce," since the other products "usually all get relegated to the same shelf of other random hot sauces.""I wanted to make a sauce that took the same pride of place as ketchup," he said. This includes "Tingly" and "Xtra Tingly" hot sauce flavors, made using red jalapenos and capsicum chilies.The hot sauces also feature lemon notes, a smoky flavor and a mix of herbs and spices, according to the brand.
Rafael Oliveira, EVP and president of International Markets at Kraft Heinz, said in a statement that it's "rare to find someone who is as passionate about sauces as we are.""And it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find," he said. Oliveira added, "We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life, delivering a prototype within just five weeks. The rest is history.
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