Ahead of today's bill signed by Gov. Newsom allowing college athletes to profit from endorsements, the L.A. Times editorial board came out in the support of the proposed bill. 'It’s about time someone stood up to the NCAA.' (via latimesopinion)
College athletes are required by their schools and leagues to be amateurs, which makes them the only ones not earning money off the vast number of hours they put into honing their craft. In fact, a multi-billion-dollar industry has grown up around collegiate athletics in the United States, thanks to a vast marketing and monetization apparatus that turns the games and their players into lucrative sources of revenue.
That limitation strikes California lawmakers from both parties as fundamentally unfair, and they’ve voted overwhelmingly in favor of a bill by Sen. Nancy Skinner to end it. The measure picks a fight with colleges, the Pac-12 Conference and the National Collegiate Athletic Assn., all of which bar students from striking endorsement deals. But it’s a fight worth starting.
Yet an important distinction would remain: Students would not be paid by universities to play. They could receive scholarships that cover the cost of their education, but couldn’t draw any share of the profits generated when their team fills the Rose Bowl with 90,000 fans. They would still be toiling largely for someone else’s benefit.
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