Many news organizations reluctant to report on diversity of staffs.
Newsrooms throughout the Gannett chain, The New York Times, The Washington Post and NBC News have publicly revealed statistics on diversity hiring. There have been large-scale reckonings about past bias in reporting in newspapers like the Kansas City Star and Los Angeles Times.
Clark was hired to create a more thorough and modern questionnaire, and to seek ways to get more participation, since internal peer pressure is proving insufficient. Since organizations are being asked to volunteer information — as opposed to a random sample being taken — it also stands to reason that organizations making progress toward meeting diversity goals would be most likely to participate, lending doubt about whether the survey will truly reflect what is going on.
Clark said her goal was to have 1,500 responses to produce a statistically solid report. It seems doubtful they’ll get there by the end of October, the new deadline. But George Stanley, NLA president, said there’s a baseline of participants including Gannett, McClatchy newspapers, ProPublica, Buzzfeed and The Associated Press — the latter for the first time — that the information will be worth releasing.
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