After 8 decades, the last Beetle rolls off the production line.
In recent years, VW has tried to revive demand with a series of new versions but, in an era when SUVs and crossover utility vehicles have shunted sedans and coupes to the side of the road, slumping sales made the decision inevitable.
It was the American counterculture that really embraced the Beetle, transforming Hitler’s people’s car into a hippie-mobile — along with the Volkswagen Microbus. At its peak, the German automaker sold more than 400,000 Beetles annually in the U.S. — capturing as much as a 5 percent share of the American market — and 1.3 million worldwide.Volkmar Hoffmann / picture alliance via Getty Image
Sales did gain some momentum, but the New Beetle never came close to matching the success of the original. It barely gained any traction in Europe, with demand largely centered in the U.S. and Latin America.
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