'Premature electrification': Stellantis unveils its electric Ram pickup in a Super Bowl ad poking fun at rivals – and commercials for male sex-enhancement drugs
The demeanor of the commercial is similar to a 2015 Super Bowl ad aired under Francois by Fiat Chrysler –– that followed the path of a little blue pill that an amorous Italian man accidentally loses as he attempts to swallow it.
Francois said the commercial is not meant to make light of anyone who takes male enhancement drugs. He said the "spoof" ad is aimed at the commercials for the prescription drugs and the current electric vehicle market. "The two ads are not pursuing the same objective," Francois said. "While Jeep is all about pushing the 4xe plug-in hybrid technology … to really push sales, Ram is a totally different thing. We have nothing to sell right now. It's an investment on the brand itself."
The "Premature Electrification" and "Electric Boogie" ads were created in partnership with Chicago-based agency Highdive. Both ads were released online Sunday ahead of the Super Bowl.
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