'Shut up Elon,” goes one bumper sticker Tesla owners can buy.
—and the experience is overflowing with cognitive dissonance. It’s not uncommon to see Teslas parked in driveways that contain rainbow flags or to talk to someone who despises Musk but adores their Tesla.that exist explicitly to help drivers navigate this confusing terrain without having to let go of their Tesla. Many are variations on the same theme: “Bought this Tesla Before Elon Musk became a huge asshole. Sorry,” reads one. “Anti-Elon Tesla club,” reads another.
As of this month, it appears that Musk has finally offended some customers enough for it to make a dent in his sales. A Bloombergfound that 21.5 percent of early Tesla adopters who ditched the brand did so because they disapproved of Musk. This was the primary reason that any of the 5,000 drivers surveyed replaced a Tesla with a different kind of vehicle.
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