Elon Musk has announced Twitter’s latest push to get people to pay $84 a year for the social network: Twitter will promote only paid subscribers’ tweets, and non-subscribers will not be allowed to vote in polls
. Twitter’s “For You” tab, the first screen that users see when they open the app, curates tweets by using an algorithm. That means it can surface tweets from people you don’t follow. The For You tab will soon only recommend people who pay for the premium Twitter Blue service. “Starting April 15th, only verified accounts will be eligible to be in For You recommendations,” he announced in a tweet Monday evening. “The is the only realistic way to address advanced AI bot swarms taking over.
Although Musk said Twitter is making the change to battle with bot accounts, he later tweeted “That said, it’s ok to have verified bot accounts if they follow terms of service & don’t impersonate a human.” It is part of Musk’s plans to shift Twitter away from being almost completely dependent on advertising dollars for its revenue. A significant portion of Twitter’s ad base has left the platform since Musk took over in October.
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