Elon Musk's scheme to pay big Twitter accounts is rewarding his favorite trolls but probably won't entice major creators
Elon Musk has started sharing Twitter's ad revenue with a handful of accounts, hoping to incentivize the best creators to put their content on his platform.
To sign up, accounts have to be subscribed to Twitter Blue or be a verified organization, pass"human review," and have at least 5 million impressions every month for the past three., the initial wave of creators to be rewarded skewed towards the troll-y, right-wing accounts who mirror Musk's personal preferences. Andrew Tate, Ian Miles Cheong, Rogan O'Handley, and the anonymous account End Wokeness all featured.
Musk's move is part of a plan to compete with other social-media sites, including YouTube, which have been paying creators directly for years.since November, promising a better deal than YouTube, which offers creators 55% of the ad revenue from their videos. At the same time, Twitter is also becoming a less reliable and pleasant place in general. It's getting"glitchier, bottier, and spammier than ever,"Musk's decision to replace the verification system with offering a blue tick in exchange for money has favored misogynists, conspiracy theorists, crypto scammers, and right-wing trolls, whose posts now get priority.
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