Prospective Twitter owner ElonMusk believes he can quintuple the company’s revenue by 2028 via various means that include a new subscription tier called 'X.'
If Elon Musk’s $44 billion bid to acquire Twitter is greenlit by shareholders and regulators in the coming months, the wealthy entrepreneur believes he’ll be able to quintuple the company’s revenue by 2028.
Subscriptions would comprise two products, Musk said. The first is Twitter Blue, an existing service that offers users extra features for $3 a month, though this may be cut to $2. Musk said he thinks Twitter Blue can reach 69 million users by 2025, and 159 million by 2028. Musk is also intent on expanding Twitter’s payments business, which includes tipping and shopping, a move that could increase its revenue from an estimated $15 million next year to $1.3 billion in 2028. As the Times notes, it’s possible that Twitter’s prospective owner could also add a payment feature to the app, mirroring PayPal, a service that he helped to build two decades ago.
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