Elon Musk says he’s sold $2M worth of ‘Burnt Hair’ perfume on first day
Musk announced Wednesday that his branded fragrance, Burnt Hair, has amassed $2 million in sales after its first day of release to the public.
“Stand out in a crowd! Get noticed as you walk through the airport” is one of the marketing slogans for the product, described as smelling like “repugnant desire.” The Billionaire business disruptor behind Tesla and SpaceX said that within six hours, 10,000 bottles of his branded fragrance were sold at $100 a bottle.
Musk, who also changed his Twitter handle to “perfume salesman,” boasted that another 10,000 bottles of “Burnt Hair” were sold, reaching a total of 20,000.
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