Elon Musk tried to pitch the head of the Yellow Pages before the internet boom: 'He threw the book at me' (via CNBCMakeIt)
. Zip2 made business directory data searchable and mapped it, so users could get door-to-door directions to businesses.
"And [the executive] picked up the Yellow Pages – this book, this big thick book full of ads, this multibillion-dollar risk industry – and threw it at me and said, 'You ever think you're going to replace this?'" "At that point, very few people were in the internet [business], so it was really a question of, 'Is the internet going to succeed?' Which we were huge believers in, and these guys were not."
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