Elon Musk tried to convince advertisers to continue buying ads on Twitter during a nearly hourlong question-and-answer event, and suggested that advertisers air their complaints about the platform by replying directly to him
since Mr. Musk’s takeover late last month, largely either out of concern that Mr. Musk might weaken content moderation, potentially leading to more hate speech on the platform, or because of the uncertainty surrounding the company’s direction. That prompted Mr. Musk to say there has been a “massive drop in revenue” in a tweet last Friday.CMO Today delivers the most important news of the day for media and marketing professionals.
Mr. Musk said in the question-and-answer event that he understands why some brands have paused their advertising until they have a clearer understanding of Twitter’s evolution. But he said the platform has been more active in clamping down on bad behavior since he took over, and suggested that marketers with questions should simply tweet at him.
“I understand if people want to, you know, give it a minute and see how things are evolving,” Mr. Musk said. “But really, the best way to see how things are evolving is just to use Twitter. If there’s something that you don’t like, reply to one of my tweets and I’ll do my best to respond.”indistinguishable from his own“Obviously Twitter cannot be simply some extension of me, because then anyone who doesn’t agree with me will be put off,” Mr. Musk said.
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