The message Musk sent to advertisers comes a day before his deadline to close his $44 billion deal to buy Twitter.
Elon Musk posted a video Wednesday showing him strolling into Twitter headquarters ahead of a Friday deadline to close his $44 billion deal to buy the company. Musk also changed his Twitter profile to refer to himself as "Chief Twit" and his location as Twitter headquarters, which is based in San Francisco. The video showed him carrying a sink through a lobby area.
The message to advertisers posted Thursday on Twitter came a day before Musk’s deadline for closing his $44 billion deal to buy the social-media company and take it private.is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence," Musk wrote, in an unusually-long message for the billionaire Tesla CEO who typically projects his thoughts in one-line tweets.
He continued: "There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society."The message reflects concerns among advertisers -- Twitter’s chief source of revenue -- that Musk’s plans to promote free speech by cutting back on moderating content will open the floodgates to more online toxicity and drive away users.
Musk told advertisers Thursday he wants Twitter to be "the most respected advertising platform in the world." He said it should be "warm and welcoming to all" and enable users to choose the experience they want to have. Tesla CEO Elon Musk looks up as he addresses guests at the Offshore Northern Seas 2022 meeting in Stavanger, Norway on August 29, 2022. "I didn’t do it to make money," he said of the pending acquisition. "I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.
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