After Elon's Super Bowl tweet got less engagement than Joe Biden’s, the Twitter CEO threatened to fire several of the company’s engineers and had 80 employees build a system to get more views
At 2:36 Monday morning, James Musk, Elon’s cousin, summoned Twitter engineers to “help solve” the “high urgency problem” of Musk’s low engagement, per the report.
By Monday afternoon, engineers were able to send out a code that would allow Musk’s tweets to bypass the algorithm and boost his posts by a factor of 1,000, using a tool called the “power user multiplier,” which only has been applied to Musk, per the report.
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